SunJoined is a Kentucky-based hemp/CBD company founded in 2019 by economist and entrepreneur Lamar Wilson. SunJoined is a network of farmers, distributors, processors, manufacturers, and other people with interests in the hemp industry. The company also makes hemp products and has a couple of brands on the market.
As you may have deduced already, SunJoined is not your typical CBD company. Wilson describes the idea behind SunJoined as “potluck capitalism.” Instead of the usual capitalist models where competition and monotony persist, with potluck capitalism, there’s a level of comradery between the players in the same industry as they sell, share ideas, and benefit from equal access. Essentially, everyone contributes to the network by being a part of it and sharing information with professionals. They also benefit from the network by having access to information from other professionals and choosing from a vast array of products to buy.
By collaborating with one another, these relatively small scale players are able to gain strength in unity. Usually, these companies struggle independently against the bigger players in the industry.
Now, you may be thinking, ‘how exactly does the SunJoined network work?’ Well, let’s break it down to the individual players. Farmers who are part of the SunJoined network can share best practices and ideas with one another. They can also count on being able to buy strains of the highest yield hemp seeds from SunJoined. Additionally, they can consult with the company’s chief grower Joel Williams.
Processors and manufacturers of hemp products who are part of the network have the option of buying various strains of hemp from farmers who are part of the network. They can also consult with SunJoined about the different strains of hemp available to them.
Distributors who are part of the network can work with companies to get their products out to customers.
SunJoined also harnesses its products to make hemp products. The company gets its hemp from farmers who are part of the network and processes in a facility owned by one of the processors in its network. The products are further sold exclusively by distributors who are part of the network.